Kanye West makes headlines. Whether it’s for a controversial comment or questionable outfit choice, we rarely go a week without seeing Ye’s name plastered on one of our many phone, television or computer screens. With that being said, there is a divided opinion amongst people who would say he is polarizing and his outspokenness can leave you both frustrated and befuddled. While others would say he is a creative genius. One that we may witness only once every generation, so we should accept him unconditionally, flaws and all.
Remember in May of this year, West did an interview with TMZ, where he went on a rant and said slavery for 400 years “sounds like a choice”. The comment was met with outrage and people who were once fans vowed to delete his music from their collections. As far as they were concerned this was not the same man who once said on national television that “George Bush does not care about black people.” Many people attributed his grossly ill-informed comment to the death of his mother, Donda West, or his marriage to Kim Kardashian, as reasons for why he seems to have lost his way. However, truth is there is no logic that could excuse Kayne for making that comment about such a painful time in black American history. He did later apologize for his slavery comment, in August of this year.
This week, the 41-year-old rapper announced the anticipated release date of his new album ‘Yandhi’ and surprisingly, some of the same people who vowed they would be deleting West from their lives and playlists were excited to hear about the new project. The album, set to release September 29th, would be his second of the year. He realizes his release date is only one day after Lil Wayne’s, long awaited project, ‘Tha Carter V’ but West believes the universe needs “Ye and Wayne music at the same time”.
Those Twitter fingers of his are rapidly moving as he continues to tweet about getting rid of likes on social media, promoting new Yeezy items, and dropping hints about his upcoming projects. He even showed up to Fader Magazine offices, in New York City, wearing a “Make America Great Again” hat, along with a Kaepernick shirt. How’s that for a contradiction.
How loyal are Kanye West fans? Will the same fans that claimed they wanted nothing more to do with him months ago remain steadfast in their vow after the album is released, it’s doubtful. West is a mastermind at showmanship and knows how to create the necessary buzz before he releases an album and from the looks of social media, especially under the #Yandhi hashtag on Twitter, Kanye is still, indeed, the marketing genius we have seen in the past.
We can only wait and see what the streaming numbers look like over the weekend to decide just how deleted (not deleted) Ye is from our lives.
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